Marketing Audit of Global Market to Form a Development Strategy
Department of Analytics and Marketing Research of TELS GLOBAL prepared the Marketing Audit of Global and Local Markets for the Board of Directors to adjust the development strategy taking into account existing trends, risks, and forecasts. In the document, social and political, geoeconomic, and economic factors are assessed according to their significance, as well as the most expected scenarios for the development of different regions and forecasts are presented.
Number of truck robberies across Europe is spiraling
According to the Transported Asset Protection Association (TAPA), the goods worth 8,947,337 Euro were stolen from the trucks in 29 EMEA (Europe, Middle East, and Africa) countries in February 2023, which is 82.5% higher than in February 2022.
Road transport rates in Europe continue to fall
Despite the decrease in the past two quarters, the spot and contract indexes were significantly higher than the same indicators in the corresponding period of 2022.
Speed of container vehicles slows down for the sake of economy and ecology
In the first quarter of 2023, the average speed of container vehicles on line services decreased to 13.8 knots, which is 4% less than a year earlier.
Loan volume of Eastern European countries reached record levels
The loan volume of the European countries this year reached $32 billion – three times more than during the same period in 2022.
Polish carriers block border crossings in the east, with ZMPD’s support
The Polish truckers blocked the movement of trucks at the Koroszczyn terminal on May 9. Kozlovichy – Koroszczyn is the only remaining border crossing for trucks functioning on the Belarusian-Polish border
Europe’s largest ports have significantly reduced container turnover
The container turnover of Europe’s largest container port, Rotterdam, which handles about a third of all containers handled through North European hubs, was 3.2 million TEUs in the first three months of 2023, down 11.6% from a year earlier.
Strikes in France disrupt the EU supply chains
The protesters against the pension reform in France carried out targeted actions destabilizing navigation on the internal waters of the country (including on the Rhine River) and intentionally created obstacles to the free movement of goods.
Demand index for road transport from Poland to Germany dropped by half
In the first quarter of 2023, the mileage of trucks with a gross vehicle weight of 7.5 tons or more on Germany’s toll roads reached approximately 10.126 billion kilometers. This was 3.2% less than in January–March of last year.
China’s economy returned to active growth after the pandemic
China’s economy increased by 4.5% during the first quarter compared to the same period in 2022. In March, the retail sales increased by 10.6%.
Spot container rates for certain destinations resumed growth
The Drewry WCI freight index, which tracks the dynamics of spot rates for container shipments, began to grow for two key destinations, linking Asia with the consumer markets in Europe and North America.
China’s foreign trade is decreasing – but not with everyone
According to the General Administration of Customs of the PRC, China’s total foreign trade has decreased by 2.9% to $1.43 trillion in the first quarter.
TELS GLOBAL in the China-Europe market: variety of delivery schemes
Several years ago, it became apparent that the European Union’s foreign trade interests were rapidly developing in the direction of trade with China and Southeast Asian countries. In 2020, China ranked first on the list of the European Union’s most important trading partners, surpassing the United States of America.
IMF lowered expectations for the growth of the eurozone economy to 0.8%
According to the baseline forecast, the global GDP growth rate will decline from 3.4 percent in 2022 to 2.8 percent in 2023 (0.1 percentage point lower than the previous forecast) and then will stabilize at 3.0 percent in 2024.
Compliance of sea lines with the schedule has increased rapidly
According to Sea-Intelligence, in February 2023, the index of compliance of sea lines with the linear schedule increased by 7.7 percentage points compared to the previous month and reached 60.2 percent. The average delay time decreased to 5.29 days.
Contract rates for maritime transportation fell below forecasts
In January this year, the Drewry analysts predicted that the contract rates for maritime container shipping this year would decrease by at least one and a half times compared to the levels of the previous year. At the same time, cargo owners would be able to agree on improvement of other conditions, such as payment terms and penalties.
Industrialists in Poland and Germany are pessimistic in their expectations
The PMI of the industrial manufacturing dropped in Poland in March after recovering in February. The sentiment in the German manufacturing sector is also deteriorating. And there is a potential rise in oil prices on the horizon.
Sea freight costs will significantly increase due to new environmental regulations
The entry into force of new EU environmental regulations aimed at decarbonization of shipping will significantly increase the costs for carriers and cargo shippers in the next three years.
OECD predicts slower growth of the Western economies
The world economy will grow more slowly over the next two years than it did in 2022 (3.2%). It will be 2.6% and 2.9% over the next two years, respectively.
Activity against Russian- and Belarusian-owned transport companies develops in Poland
More than 200 trucks drove onto the ring road near Warsaw, complicating the traffic, to oppose the operation of transport companies in Poland, and to demand to ban trailers and semi-trailers with Russian and Belarusian license plates from entering the country.