For the past year, 1,000 B2C online stores with the highest sales rates, which represent the majority of all B2C online stores, recorded a 2.8% decline in sales in Germany (net, not adjusted for prices). It means that continuous growth of e-commerce stopped for the first time in 15 years.
After strong growth in the 2020 pandemic year (33.1%), top 1,000 online marketplaces could achieve double-digit growth of 16.1% in 2021. However, in 2022 the general consumer sentiment and, consequently, willingness to shop online weakened in Germany.
However, compared to 2019, the growth amounts to 50.2%.