E-commerce in Germany declined for the first time in 15 years

For the past year, 1,000 B2C online stores with the highest sales rates, which represent the majority of all B2C online stores, recorded a 2.8% decline in sales in Germany (net, not adjusted for prices). It means that continuous growth of e-commerce stopped for the first time in 15 years.

After strong growth in the 2020 pandemic year (33.1%), top 1,000 online marketplaces could achieve double-digit growth of 16.1% in 2021. However, in 2022 the general consumer sentiment and, consequently, willingness to shop online weakened in Germany.

However, compared to 2019, the growth amounts to 50.2%.

Source: trans.info